NICHS - IF ONLY Campaign
A small group of people from across all departments met to define what our objectives would be and to agree the artwork. We decided early on that we wanted to focus on what the symptoms are and what to do if you experience them.
The most emotional and hard hitting of the artwork concepts we considered focused on the loved ones left behind and the “If Only” feeling that is a natural part of grief, especially if you lose a loved one suddenly or too young.This feeling, in my personal experience and from what people have told us, isn’t one of blame. Instead it is one of wanting to turn back the clock and have things work out differently.
